Glossary

I have compile some of the very useful keyword when you want to start and marketing your business. Which I sourcing around to find this keyword to help newbies to understand the terms of the word when I post more frequently.

Affiliate
An individual or organisation that markets products or services for a merchant Affiliate Agreement
The agreement between the affiliate and the Merchant

Affiliate ID
The unique reference used to identify an affiliate, this is normally encoded in the URL link to the merchant.

Affiliate Link
The affiliate link is the URL provided to you by the affiliate programme that includes your tracking reference encoded in it and therefore allowing the affiliate provider to track clicks from your site.

Associate
Associate is another term for affiliate

Banner Advert
A banner advert is either a static or an animated graphical advert which is displayed on a web page. These adverts come in many different shapes and sizes to suit the needs of your site and are usually provided by the affiliate programme. Banner Adverts are designed to encourage visitors to click, and therefore following the affiliate link to the advertisers website.

Click
The term used for a person clicking and therefore navigating to an affiliate via a affiliate link, be that a banner advert, text link or an affiliate product.

Contextual Link
Affiliate links that integrate themselves with text on your site, creating links for keywords to merchants.

Cookie Length
The length of time a cookie lasts on a users computer. This is used to keep information about affiliate introductions to advertisers sites, therefore if the user does not purchase at point of the click, the affiliate can still earn from a purchase at a later date. Cookie length will vary from programme to programme.

CPA
CPA or Cost Per Action/Acquisition is a the amount paid by a merchant per order or signup rather than per click.

CPC
CPC or Cost Per Click is the price charged for each click through

CTR
CTR or Click Through Ratio is the ratio of clicks to advert impressions or views

Data Feed
In some cases a company will provide a data feed of their product database, allowing webmasters to use their database in the construction of their site. The data feed will include different information depending on the provider, but will typically include, title, description, price, deep link, image URL and any special offers. Data feeds come in various different formats including RSS, XML, CSV and many others.

Deep Link
A deep link is a link to a specific page or product in an advertisers site.

Default Adverts
A set of unpaid adverts provided by the merchant when no paid adverts can be found for your site, due to lack of contextual information or the geographic location the advert is being viewed from.

EPC
EPC or Earnings Per Click is the average earning per click

Landing Page
A landing page is a page on the merchants website that receives the referred traffic.

Lead
A lead is a click through resulting in the merchant collecting information about that person, some merchants will pay for leads collected.

Merchant
A company who markets through the use of affiliate programmes.

Page View
An view of an single page by a visitor to your site. This is of more interest to webmasters than advertisers as advertisers want to know page views or site visits by unique individuals.

Pay Per Click Search Engine
A search engine that pays an affiliate who hosts their search box each time a user clicks on a search result.

Payment Threshold
The threshold that an affiliates earnings must reach before payout. This threshold varies from programme to programme.

PayPal
An online payment service often used by affiliate programmes to pay affiliates their earnings. Please see PayPal

Pop-Under Advert
An advert that opens in a new browser window, under the current window and is therefore visible when that browser is closed. Pop-up Advert
An advert that opens in a new browser window, on top of the current window.

PPC
PPC or Pay Per Click is the amount of money paid for each click through

PPL
PPL or Pay Per Lead is a merchant that pays out for leads gathered.

Recurring Fees
Fees that are earned over and over again, usually each month.

Unique Click
A click from a unique person. This is detected using their internet address or IP address. The number of unique clicks is often what advertisers are looking for. A High number of unique clicks will probably be due to higher quality traffic and therefore more beneficial to the advertiser.

Unique Page View
See Page View - Unique page views are views of a single page by a unique individual.

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