Comparison Shopping Portal are an important source of traffic for online shops. In the UK and USA, the top shopping portals are:

* Google’s shopping site: Froogle and Google Base Bulk Upload File
* Yahoo Shopping
* Shopping.com
* ShopZilla
* PriceGrabber
* Kelkoo
* PriceRunner
* Enclick Shopping channel

We have found that traffic from these shopping channels convert at a higher rate than standard PPC engines such as Google Adwords or Overture.

To include your products in these sites your must submit a product data feed file. The XML files, which must follow the portal’s guidelines, are processed and your products start appearing in the portal listings.

The key to exploiting shopping channels lies in using a well-structured and optimised data feed.

Submit a Top Quality Data Feed

The quality and size of your shopping data feed file makes a big difference in the traffic from these shopping engines. The larger the list and quality of the product information, the higher the traffic and the conversion ratio on your site. Quality of the product feed depends on

* Product Categories: Do you use the right Product Categories ?
* Product Description: Do you include enough product description and detail?
* Product Identifiers: Are you including the Manufacturer’s Reference Numbers?

We have seen a 30% to 80% increase in traffic and sales simply from optimising the quality of the product data feed in these three areas.

Top quality feeds are hard to prepare and require monitoring and optimization for best results. Enclick shopping feed manages this process for you and implements on-going optimisation to make your feeds as effective as possible.

75% of the buy decision is making through comparison shopping. That’s means if your products doesn’t listed in the comparison shopping you are missing much more. I always recommend online store owner to put their products with data feed into comparison shopping portal.

Froogle Feed
Froogle is a service from Google’s shopping portal. Froogle’s merchant program is free, all you need to do is submit your product data feed to them. One of the keys to success in getting visitors from Google is submitting the best product information to Froogle; quoting Google directly, the more information you provide, the more likely Froogle will send you qualified customers.

Where I found a great software that can done all the job for you.

Have you submitted your online store to Google Base yet? If you sell products online and you want to get more traffic from Google then Base Feeder for Products is what you want.

Google Base allows you to bulk upload your products. Google will then display your products on Google main search or Froogle. Base Feeder for Products helps you create the bulk upload file without you having to carefully structure your file in a complicated XML format.

Whether you have a full fledged product site or if you have a hundred products as a part of a larger site, you don’t need to feel left out from Google’s traffic!

Ease of use: Whether you have 10 or 100000 products, Base Feeder for Products makes it easy for you to effortlessly manage the product submissions to Google Base.

Familiar UI: Navigate, add or edit products with the already familiar interface of a spreadsheet.

Multiple Format: The products that you create can be saved or exported into any of the five formats that Google Base supports.

Short-cuts to save you time: There are several built in short-cuts like pre-filling, selecting from a similar product to save you effort and time while entering your products.

Verify Data & URLs: Base Feeder also has built in data and website address verifiers to save you time and effort re-submitting to Google Base.

Get Your Base Feeder to helpyou to feed your products into google base.